With Boxing Day ranking as the second busiest day of the year for candidate traffic, now is the perfect time to ensure your job adverts are up to scratch. A strong advert can help you stand out during this busy period and attract top talent when interest is at its peak.
Here are our top tips to make sure your public sector job adverts are ready for the Christmas rush:
1. Include Salary Information to Maximise Applications
With candidate traffic surging on Boxing Day, transparency is critical. Not including a salary range can lead to a 25-35% drop in applications – a risk you can’t afford during this busy period. Public sector pay scales are often clear and competitive, so showcase this to attract the best talent.
2. Keep Job Titles Clear and Concise
Don’t let complex job titles bury your advert under the festive job traffic. Use clear, descriptive titles that accurately reflect the role. Avoid jargon and acronyms to ensure your advert is easily searchable by candidates. Candidates searching for public sector roles will use straightforward terms like Project Manager or Housing Officer. Ensuring your advert is clear and simple will make it more discoverable and appealing.
3. Stick to the Perfect Length
At this time of year, candidates are scanning through high volumes of adverts. Research shows that 400-500 words is the sweet spot for engagement. Keep your descriptions clear, concise, and focused on key responsibilities, benefits, and application details.
4. Emphasise Public Sector Benefits
Nearly 50% of candidates are drawn to job adverts that highlight a variety of benefits. Public sector roles often offer standout perks like:
– Generous pensions
– Flexible working arrangements
– Annual leave entitlements
– Career development opportunities
Make sure these benefits are front and centre in your advert to stand out in a crowded market.
5. Showcase Your Mission and Culture
Candidates are drawn to roles where they can see themselves thriving, and showcasing your organisational culture can boost applications by 40%. Highlight what makes your team unique, whether it’s a supportive work environment, opportunities for professional growth, or a commitment to public service.
Why It’s Critical to Get It Right This Christmas
With Boxing Day being the second busiest day of the year for candidate traffic, the festive period is a great opportunity to attract skilled professionals for your public sector roles. By following these tips, you’ll ensure your adverts stand out in a crowded market, boosting application rates and securing the talent you need for that fresh start in 2025.
