Construction Client
Challenges
Our client struggled to attract quality candidates and faced high turnover, leading to increased recruitment costs due to frequent hiring and training.
These issues stemmed from attracting the wrong candidates and low retention rates, indicating miscommunication in the recruitment process. To address this, we reassessed and redefined their entire recruitment strategy.
By creating compelling job ads, optimising visibility, and refining the hiring process, we improved candidate quality and retention rates, ultimately reducing recruitment costs. Our tailored solutions resulted in a more efficient recruitment process, supporting long-term growth and workforce stability.
Objectives
To tackle recruitment challenges in the construction industry, Hiring Wizard helped this particular client enhance its Employer Value Proposition (EVP) to make roles more appealing. We also broadened the visibility of their job vacancies by expanding coverage across multiple platforms and channels.
Additionally, the client aimed to improve application quality by refining recruitment processes and messaging to attract candidates aligned with their values and goals. By focusing on these objectives, our client strengthened its recruitment process, attracted skilled individuals, and effectively fulfilled its mission of attaining and retaining quality talent.
Solution
To enhance our client’s recruitment process, our dedicated client success team adopted a multifaceted approach. We strategically posted roles across a diverse array of job boards, broadening the organisation’s reach beyond their own website and industry-specific platforms.
We conducted a comprehensive analysis of the client’s existing advertising strategy to optimise the Employer Value Proposition (EVP) and elevate visibility in candidate searches. Additionally, we established complete company pages across leading UK job boards to further amplify the EVP, ensuring the organisation’s values and opportunities were effectively communicated to potential candidates.
These initiatives aimed to attract a wider pool of qualified applicants and bolster the client’s recruitment efforts, helping them fulfil their mission more effectively.
At a glance
Challenges:
- Difficulty in attracting candidates
- High staff turnover rates
- No defined EVP within job adverts
Outcome:
- Increased application rate per role by an average 33%
- Increased retention rates by 12%
- Reduced both time-to-hire & cost-per-hire
- Candidates were able to see the type of company they are applying to at the point of application
